"Drone Pitch"

November 7, 2018

This blog isn't about the sound frequency of a continuous humming noise or, indeed, the angle of attack of the rotors of an unmanned aerial vehicle... it's a term I've coined to describe the relentless, ignorant and non-active-listening method, attitude and approach that some people have, when it comes to pitching themselves, their products or services.

Let me explain or, more specifically, ask you a question: Have you ever been in a meeting with a supplier or potential business partner and, despite having a specific agenda and focus to the meeting, the said 'pitcher' blathers on, and on, and on, about every single thing they've done or achieved - whether relevant to the agenda, the matters and issues at hand or, even, the actual bloody PROBLEM faced by the person to whom they're pitching.

 

It's a form of ingrained insecurity, and one I've experienced, first-hand as an observer, three times this week... to the extent that the COO of one organisation being pitched to, began rolling his eyes and smirked at the ludicrous - and, basically, rude - farce of the situation.

I spent many years working in advertising, and one tenet of that industry is the need, and skill, to encapsulate a vast amount of information, features and attributes into a straightforward, relevant, single-minded and benefit-driven proposition - that is, essentially, at the centre of all good advertising and communications.

And it strikes me that most people (based on my recent non-scientific research!), could do with a healthy dose of 'proposition reality-check'.  Don't give me your entire f*cking life-history, tell me - simply - how you're different, and how you're going to solve my problems!

Rant over.

 

Share on Facebook
Share on Twitter
Please reload

Featured Posts

I offer advice and tangible solutions (both corporate and personal), via one-to-one coaching in areas such as: Analytical Rigour, Career Development,...

Stephen Chandler Coach

March 22, 2018

1/1
Please reload

Recent Posts

November 7, 2018

October 15, 2018

August 31, 2018

August 29, 2018

August 16, 2018

Please reload

Archive
Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square